If you’re an affiliate, you probably already know that Facebook is closing millions of ad accounts. No warning! They just do it! And yes – good luck complaining to them.
This pushed many people to find alternative traffic sources. Some are testing with Pinterest, Native, Push; others are getting started with Snap Ads.
It is also a very clean traffic source for Lead Generation offers.
Chapter 1: Introduction to Snap AdsWhat is Snap Ads and how to get started? Click To Tweet
Today, I’m going to show you a complete guide for Snap Ads. You will not need to google or find any other resources about Snap Ads to take you from being a newbie to an advanced digital marketer.
It is the hot traffic source in the affiliate marketing at the moment.
Snapchat blew the minds of many people with the results they achieved, from providing an amazing ad platform to breaking all forecasts for the stock price.
Impressively, they refused to sell the company to Facebook. Hats off for standing up to Facebook and saying NOOO!
And if that’s not enough, Facebook is copying Snapchat’s creative ideas, such as the ads story feature.
So if you don’t have the Snapchat app on your phone yet, you should download it now:
Snapchat is an upcoming social network. It’s especially popular with teens who use it almost every day.
Snapchat users pretty much span every country in the world; however, the USA has the strongest presence, followed by Europe.
They are expanding like crazy. See this graph below – they’ve gone from 46 M active users in 2014 to 190 M in 2019!
Most of the users are teens, so if this is your target, you’ll be in heaven! There is also a significant amount of 30+ users too.
Most of them are female.
Many celebrities use it daily, making Snapchat even more popular.
I like Jimmy Fallon 🙂
If you are interested in Snapchat’s financial status in the market, here are some facts:
- Operating cash flow improved $166 million YoY to $(66) million.
- Free Cash Flow improved $190 million YoY to $(78) million.
- Change in cash balance improved $151 million YoY to $(70) million
- Revenue increased 39% YoY to $320 million.
- Average revenue per user increased 39% YoY to $1.68.
- Gross margin increased to 39%, compared to 17% in Q1 2018.
- Operating loss improved $76 million YoY to $(316) million
Long story short, you’ve got to try it before it’s too late. Right now, you can get really cheap clicks.
Look at this: for only $70, you can reach almost 25,000 users in the USA and have 359 visits to your link.
As a comparison – with Facebook, you will probably pay at least 5 times that amount for the same exposure.
Chapter 2: Getting ready for Snap AdsPrepare yourself to take off with Snap Ads now! Click To Tweet
I am going to assume you’ve not done any social advertising before. I will give you all the preparation you need to kick off your journey with Snap ads.
This is what you need:
- Email address
- Credit Card or PayPal
- Domain and hosting to host your landing page (only if you are not direct linking)
- Video editing tools (I use Camtasia) – or you can outsource it
Here is the exact process to start:
1 – Visit https://business.snapchat.com and click on Create Account
2 – Fill in the standard information
3 – Fill in additional information about your business. If you are starting out and do not have a registered business, enter your full name as your business name.
4 – You will be directed to this page. You do not need to change anything here.
5 – Go to Billing and Payment
6 – Click on +Payment Method
7 – Choose between the PayPal or Credit Card option and enter the required details.
Note: The Apply for Credit option is for larger advertisers and takes days to get approved. If you want to start right away, choose Credit Card or PayPal.
That’s it! Now you’re prepared to launch your first campaign on Snapchat!
Before moving onto the fun stuff, you should know that you can create as many ad accounts as you want in Snap ads.
Why would you need multiple ad accounts?
It’s not a must, but having multiple ad accounts can be very convenient and make your life much easier. Here are a few reasons why you may need multiple ad accounts:
- You’re an agency and would like to have a separate ad account for each client.
- You’d like to use a different payment method per account.
- You want to have a different ad account per ad type (e.g., story, snap, collection, etc.). I will explain later what these different types mean.
- I personally use an ad account for each vertical – one for Nutra, another for lead generation, and so on.
- Other reasons I’ve not thought of. 🙂
Understanding Snap ads account menu
The account menu on the top left is divided into 4 main sections (listed below). We will take a closer look at each individual section.
- Business Settings
1.1 Create Ads: This is the process flow to start creating your ads.
1.2 Snap Publisher: This is where all your Snaps are stored.
1.3 Help Center: If you are stuck with something, I am pretty sure Snapchat has an answer for it here.
2.1 Manage Ads: You will find all the campaigns you have created here.
2.2 Snap Pixel: This is where you can create an unlimited number of pixels for different events.
3.1 Creative Library: You can create and upload all your creatives here.
3.2 Audiences: The audiences you have created.
3.3 Catalogs: This is mainly for eCommerce stores. You can connect your store (Shopify) to Snap ads, or just upload all your products one time using Snap templates.
4. Business Settings
4.1 Business Details: Your business information.
4.2 Ad Accounts: A list of your ad accounts. You can also create unlimited accounts here.
4.3 Members: You can invite other people to manage your account here.
4.4 Billing & Payments: Your finance history can be found here.
Chapter 3: Creating Ads on Snap AdsAll you need to know to create your first Snap Ad Click To Tweet
This is probably the section that most people want to dive into straight away. However, if you have not read the previous chapters, please go back up and do so first.
I am going to take your hand now to show you the full process of creating Snap ads.
The first thing you need to do is create a video that goes with Snap standard and has a good angle for your offer.
There are tons of tools out there to create videos. I use the following:
You can have 50% off for InVideo because you are our reader.
There are a lot of blogs explaining how to use them. I will focus here on how to create creatives using the Snap Publisher tool.
How to create Snap Ads that get approved?
1 – Choose Snap Publisher from the menu on the top left at Ads Manager.
2 – Create a Snap.
3 – Choose a ready-made template, or start from scratch.
4 – Edit your video. You can upload your own images, logo and text. Then click Review to preview your work.
5 – Confirm that you’re ready to publish your video.
That’s it, your video is now published in your creative library, and you can run it as a Snap Ad.
Types of Snap ads
There are 5 main formats of Snap ads. Your objective limits which ad type you can choose.
1 – Snap Ads (aka, Top Snap Ads)
Mainly used to drive traffic to a website or app store by asking users to swipe up. These are probably the most common type of Snap ad.
They can also be used for lead generation to ask users to fill in a form. See the example below:
2 – Collection Ads
These are usually used for e-commerce.
For example, you are selling sunglasses with different colors. You can show the main glasses in the ads and then 4 different colors in the bottom.
The good thing about this ad format is that you can link every image to a unique URL,
Or you can just show different images of the same products.
Here is an example:
3 – Story Ads
These are what Facebook and Instagram (owned by Facebook) have stolen from Snapchat. Stories!
This is where the ads are placed – in the Discover section.
And it looks something like this:
4 – AR Lenses
I personally have not tried this format yet, but I will definitely do so very soon.
Here is what Snapchat says about it:
AR Lenses close the physical gap between you and your customers. It’s total immersion by way of transforming people’s faces and the world around them.
Snapchat claims to have over 70 million Snapchat users that play with AR lenses every day.
5 – Snap Filters
If you’ve ever used Snapchat, you must have come across a camera filter for a city or an event. It’s a very cool way to raise awareness, but you cannot use it to drive traffic.
You can literally hire someone on Fiverr for $5 to design a camera filter for you.
Now as mentioned earlier, your campaign objective will limit which ad format you can choose.
For example, you can use neither AR Lenses nor Snap Filter to drive traffic.
To clarify things for you, I created the infographic below specifying the available ad types for each campaign objective.