Lead Generation

The Good, The Bad & The Truth

Lead Generation, a.k.a. LG or Lead Gen, is the oldest form of affiliate marketing and has been used since people invented the concept of doing business. It is one of the most evergreen vertical.

I see people around me every day frequently complaining about doing affiliate marketing in LG. When I ask why, they simply say because it is not working anymore! They are also spreading the rumors that affiliate marketing is not working anymore.

Well, let me tell you something. If there is a business that needs a new customer, there will always be a way to do LG. If there is a SPA looking for new people who enjoy relaxation, guess what? There is a way to do a successful LG.

I do not see lead gen dying any time in the next 10 years unless there is a major unexpected change or breakthrough in online marketing. I just do not see it.

Businesses are actively looking for new customers every single day. You just need to find and connect them to the relevant business!

Before I tell you how big LG really is, I will tell you how important it is in 2019-2020 and why.

You probably heard about Charles Ngo, the most well-known face in affiliate marketing. I was fortunate enough to meet him in Affiliate World in Bangkok in 2017. He is really a nice guy!

He just started a course to teach the best way to teach LG in 2019 onwards. He calls it Affiliate Marketing 2.0.

Here is the link if you want to be added to the course waiting list: https://leadgenengine.net/waitlist/

Many affiliates (myself included) disagree with him in calling it 2.0 as it has been out there for ages, but you get the point. He just wanted to say it is pretty important. However, there are other affiliate marketing courses to try that I like.

Lead Generation
Chapter 1

Introduction to Lead Generation in Affiliate Marketing

I am going to assume you do not know much about affiliate marketing, so I will explain things here in detail to benefit as many people as possible.

According to Wikipedia, Lead Generation

is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

Introduction to Lead Generation in Affiliate Marketing

What is the lead?
The best and simplest definition would be a potential customer.

Let’s say your uncle just started a life coaching company. He has no customers at all. He knows that his niece/nephew (you) read my blog; therefore, you have a good understanding of affiliate marketing.

He approaches you and offers a 20% commission if you find him a customer who signs a contract for at least 1 month and 30% if s/he signs a 3-month contract. Let’s assume a month’s contract is worth $1,000 and 3 months is $3,000.

You study his proposal and determine that it takes about 2 weeks to find a potential customer, provide the customer’s contact details to your uncle, and for him to then call the customer to negotiate the signing of a contract.

They will then, perhaps, arrange a meeting, have back and forth discussion, then some sign a contract and others do not.

You figure that, while the offered commission is attractive, the approach has some aspects you do not like, such as, having a long wait time to receive a commission, not having a way to track contract signers, and above all, not wanting to get heavily involved in his business.

You just want your cut as soon as possible.

So, you propose an alternative approach. Instead of taking 30% commission of $3,000 (3-month contract), which is $900, you will take only $30 per lead (potential customer).

In other words, if you provide him with 100 leads per week, he will pay you $3,000 [($30 per lead) x (100 leads)]. Usually, there is 10% success rate, which means 10 leads will sign up. That is 10*$3,000 = $30,000 for your uncle.

With this approach, you do not have to worry about who signs or does not sign the contract. Also, you have full control in overseeing the output and tracking the conversions.

Your uncle will also pay cheaper commission to you too ($3,000 vs. $9,000). For me, it sounds like a win-win deal.

Chapter 2

What Is Working In Lead Generation In 2019?

Many people think lead generation is a whitehat vertical. Things like auto insurance, spa memberships, loans, etc. This is only part of the truth.

What if there is an adult app that promises to find you a girl? What about a win-iPhone (not CC) or get-rich-fast offer? I think they all can be identified as a blackhat or at least greyhat.

Such offers usually promise guaranteed results – Get laid tonight or get rich in 30 days! Many people still fall for them though.

I would say anything any business that needs a customer can succeed in the lead generation.

What Is Working In Lead Generation In 2019?

1. Examples of well-known verticals for lead generation

If you want to brainstorm, see below for a list of verticals where you can find good lead generation offers:

  1. Car Insurance
  2. Mortgage
  3. Refinance
  4. Home Security
  5. Travel
  6. Solar
  7. Video Gaming
  8. Air Conditioning and Heating
  9. Credit Cards
  10. Loans
  11. Legal offers (lawyers)
  12. Car Warranty
  13. Education Offers
  14. Credit Checks
  15. Home Insurance
  16. Life Insurance
  17. Finance Lead Gen offers

2. Examples of not well-known verticals for lead generation

  1. TV offers (channels, cables)
    Internet providers
  2. Walk-in Bath Tubs
  3. Nursery
  4. Roofing
  5. In other words, the sky’s the limit. If you want to start finding offers right now, you can talk to your affiliate manager at any affiliate network you are dealing with.

Alternatively, you can use a free service like OfferVault. Go to the category section and choose your vertical. You can also search in the top bar for anything you want.Offer vault lead generation


For example, let’s search for “loans” in category “Lead Gen”.

use offervault to search

You will see a list of offers from many affiliate networks.

how to use offervault to search for offer

If you choose, for instance, the first offer “Overnight Payday”, you will then see the offer details page, which shows you everything you need to know about the offer and its network too.

offervault offers