Why is Email Marketing Important?
More than ever, it is essential to start getting involved with email marketing, not only does it carry an impressive ROI, 81% of businesses still rely on email marketing strategies for customer acquisition – with an average 80% retention rate.
Knowing why email marketing is important, and how to leverage it successfully will ensure you stay one step ahead of the competition, regardless of the type of business you are running.
Besides boasting some of the best ROI and customer acquisition statistics, email marketing works because it is fully customizable – allowing you to add a personal flair to each campaign.
Essentially, by dividing your audience into lists, you can tailor an email script for each demographic, ensuring that you resonate on a deeper level with your user base than through other marketing efforts.
Through research conducted by Campaign Monitor, they have found that marketers using segmented campaigns like this saw a 760% revenue increase overall.
Unlike social media marketing, where you address your audience as a whole, email marketing tools allow you to address your users as individuals, with studies showing a 26% higher open rate for emails, including the recipient’s first name in the subject line.
Email marketing is vital to building solid working relationships with leads, clients, potential customers, and retargeting missed opportunities, allowing you to reach people at scale in a convenient, personable way.
Email Marketing Promotes Action
Emails are transactional, promoting interaction, whether positive or negative. CTR and open rates for well-done email campaigns are high, allowing you to drive traffic and, ultimately, conversions towards your sales funnels or affiliate offer as necessary.
By leveraging email marketing tools correctly, you can do this on a large scale, even as a small start-up business. Useful tools not only allow you to send out scheduled newsletters but will enable you to utilize automated emails based on the action of your recipient.
Email Marketing Removes Guesswork
Email tools & software let you track several metrics when conducting your marketing campaigns, open rate, CTR, and how many people have unsubscribed are all data points we can use to improve our marketing.
Making adjustments is easy when you have the data available to analyze; doing so can be difficult at first, but if you read my post on email marketing best practices, you will be up to speed in no time.
A considerable advantage of using email marketing software to help manage your outbound marketing campaigns is the ability to split test your email creative & copy. A/B testing allows you to identify trends within your user base, providing a data pool you can use to continuously optimize your campaigns – leading to higher conversion rates and ROI overall.
Email Marketing is Mobile
Smartphones and laptops are so common now that people have the ability to check their emails almost anytime, anywhere. Many are calling for marketers to put email marketing by the wayside because of the sharp rise in popularity of social media platforms.
However, ExactTarget conducted research that shows 91% of smartphone users access their emails remotely. This is a 16% increase over the level of smartphone users accessing social media.
By neglecting email marketing, you are missing out on a whole host of opportunities, and in turn, revenue.
MailChimp is a well-known, easy to use email marketing tool that remains popular among affiliate marketing bloggers and smaller online businesses.
This is, in part, due to MailChimp offering a lower level freemium option for potential email marketers.
MailChimp has cemented itself as one of the world’s leading email marketing services, with over a billion emails sent through its platform every day. One of the main reasons MailChimp has reached such a well-regarded status is that they are continually adding new features, keeping up with demand from their user base.
Social media integration is a nice touch with emails that are easily customizable thanks to a selection of quality templates – allowing you to focus on the content.
Advanced features are also found, with contact segmentation, A/B testing, autoresponders, various app integration, and time-zone based email sending all being present.
For smaller bloggers and businesses, you will be hard-pressed to find a better free email marketing option than MailChimp’s freemium plan – allowing a 10,000 monthly email limit.
Additional plans provide extra features and additional email allowance and start from $9.99 up to $599.
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